Facade and entrance of the DOBRA market — a completed retail project
600+
stores delivered
The Store That Sells
Independent Retail Design
Your

The Store That Sells

Independent retail design that increases revenue per square meter — for a single store or an entire chain.

Behind us: 600+ stores on projects for Delhaize, Ahold, and Domaća Trgovina.

Entrance of the City market in Birčaninova on opening day
Supermarket sales floor — fruit and vegetable section
Interior render of a perfumery with displays and lighting
01 — About DOBRA‹ ›

Two Decades of Retail That Sells

DOBRA is independent retail design — we design retail spaces from small stores to megastores. Our focus is on functionality, ease of shopping, and a visual identity that sells.

We don't sell equipment. We select and arrange what increases your revenue — per square meter, through customer flow, and through margin.

A completed market sales floor — category layout and customer flow
600+
Stores
20
Years
7
Countries
450.000 m² designedView References
Wine bar — a concept focused on lighting and materials
Wine Bar
— concept, lighting, and materials that increase margin.

What We Do

Expertise in every
retail format.

From a single store to a chain — layout, commercial design, and a standards manual that keeps every store looking and performing the same.

Formats We Work With

From kiosk to megastore.

Market & Supermarket

Customer flow, category layout and checkouts that sell more per square meter.

Mini-Market / Convenience

Small space, maximum impact — quick shopping and a clear offer.

Megastore

Large format and a complex assortment in a clear, guided layout.

Winery & Specialty

Concept, lighting, and materials that build an experience and higher margin.

Bar & Restaurant Alongside the Store

A hospitality corner next to the sales floor — customers stay longer and spend more.

Perfumery & Lifestyle

Interior and merchandising that position the brand and guide the eye.

Bakery

A warm zone and scent that draw customers in; impulse sales at the entrance and checkout.

Pet Shop

Layout by species and customer habits — clear navigation and a bigger basket.

What Do You Need?

Behind us — projects for

MaxiDelhaizeAholdUniverexportDomaća Trgovina

Our Work

Dive into the projects:
innovation in every detail.

A cross-section of our work across formats — market, wine bar, perfumery. Functionality, customer flow, and an identity that sells.

Technical drawing — commercial layout / category arrangement

How We Work

From concept to rollout.

01

Site Visit

We assess your space and your numbers — revenue, customer flow, categories.

02

Concept

We design a layout and commercial plan tailored to your format and customer.

03

Standards

A standards manual — the rules that keep every store looking and performing the same.

04

Rollout

Rollout across the network — your team executes, we lead and maintain the standard.

Who We Are

We design spaces that sell and build the brand.

DOBRA — two decades designing retail spaces, from small stores to megastores, across 7 countries. We don't sell equipment; we select and arrange what increases your revenue. What large chains do in-house, you get from the outside — whenever you need it.

Book a ConsultationLinkedIn ↗
Radmila Bešević Obradović, retail designer and founder of DOBRA doo
A completed store interior — fixtures, lighting, and layout

Testimonials

Client stories
and feedback.

How the collaboration went, and its effect on revenue and customer flow.

Packages & Pricing

Clear, by format.

Retail Audit

A walkthrough, an assessment, and a written action plan. Deducted from the project cost. · small €250 · supermarket €450 · larger €650
from €250
Choose

Store Concept

Commercial layout, category planning, customer flow, and 3D — for a single store. · supermarket from €2,500 · larger from €5,900
from €900
Choose

Chain System

Master concept + standards manual + rollout management. · + from €300 / store
from €5,000
Choose

We'll deduct the audit fee from the project if we continue. Add-ons as needed: 3D visualization from €80/image · construction documentation from €12/m² · site supervision at 10% of works value.

Details — what's included in each price and how the process works →

FAQ

Yes, but…?

You don't sell equipment — so I have to chase delivery myself?

No. When you need both equipment and installation, we manage it through our partners — you get a single point of contact, and we stay independent in what we choose.

I already have my own AutoCAD person.+

Great — and they stay on. We provide the concept and the standards manual; they execute. You don't pay for design multiplied by the number of stores.

We're a discount format, the customer won't notice.+

Even a discount format sells more if you give the customer a better flow and a clearer offer — not pricier goods, just easier shopping.

It's expensive.+

Compared to what? A supplier's layout works to sell their own equipment, not to grow your revenue. We'll show you the difference in numbers.

What if it doesn't work?+

We start with one pilot store, a small investment. We measure through customer surveys and revenue — then scale.

I only run one small store.+

That's exactly where you gain the most — that's why the audit exists: a small investment, and you see the effect quickly.

Get in Touch

Let's build a store that sells

Answer 3 quick questions — it takes 2 minutes — and we'll get back to you with a proposal.

Questionnaire03 questions · 2 min
01Do you have a single store or a chain?
02What would you like to improve?
03How can we reach you?