Radmila Bešević ObradovićFounder & Retail Strategist
Two decades of experience designing and executing store-opening projects across the region. Focused on functional, efficient solutions that deliver the best shopping experience, backed by a relevant visual identity and merchandising. Helps retail and chain owners organize their processes, standardize their stores, and ensure steady growth.
DOBRA — two decades designing retail spaces, from small stores to megastores, across 7 countries. We don't sell equipment; we select and arrange what increases your revenue. What large chains do in-house, you get from the outside — whenever you need it.
With over 600 completed projects, we know what works in practice.
Tijana DžakulaRetail Designer
I partner with retailers, brands and investors to transform business strategies into functional, commercially successful retail environments.
With more than 20 years of experience in architecture, retail development and investment project management, I create spaces that combine business objectives, customer experience, commercial performance and operational efficiency.
I bridge business strategy, architecture and retail operations, turning ideas into scalable concepts and commercially effective environments.
My expertise spans the entire retail development lifecycle — from location analysis, concept creation and space planning to commercial space optimization, design standards, project delivery and network rollout.
Throughout my career, I have developed retail concepts, store layouts and design standards for large-scale retail networks, translating strategic vision into executable solutions.
Today, through Design4Retail Studio, I collaborate with clients to deliver scalable, customer-focused environments that strengthen brand identity, improve operational efficiency and support commercial success.