The People Behind DOBRA

Radmila Bešević ObradovićRetail Designer & Founder

More than two decades of experience in retail design and architecture, from designing individual stores to leading corporate interior and visual identity teams.

She built that experience both inside major retail systems, leading a store design and standards team through more than 400 projects across seven markets, and outside, through her own architectural practice designing concepts and interiors for residential, office, exhibition, and healthcare spaces.

What sets her apart is an understanding of the full picture: from customer flow and commercial layout to visual identity and standards that carry consistently into every new store.

Today, through DOBRA, she brings that experience to independent retailers and chains, from a single store to standards for entire retail networks.

Tijana DžakulaRetail Development & Store Design Expert

Tijana brings more than two decades of experience in architecture and retail, with a clear focus on what makes a space profitable, not just beautiful. She specializes in store layout, concept development, and sales floor optimization, with a deep understanding of how space shapes customer experience, commercial results, and operational efficiency.

What sets her apart is the ability to speak the language of investors, business, and architecture at the same time. She has worked on developing retail concepts and standards for large retail systems, and has also led investment and development from the investor's perspective, connecting space design with business goals and real operational needs.

On the DOBRA team, Tijana turns ideas into scalable retail solutions, whether we're developing a pilot store, defining a new brand concept, or building standards meant to be applied across dozens or hundreds of locations.