DOBRABook a Discovery Call

Solutions & Process

Every challenge, a different solution.

We don't sell CAD drawings. We help you solve a specific business challenge, with a clear picture of what you get, the approximate investment, and how the process works.

Solutions

Exactly what you get

Technical store layout drawing with measurements and checkout positionMost Popular

Retail Layout Strategy

From €590
price depends on size and complexity

When you're opening your first store or want to make better use of an existing space, no demolition, smaller investment.

Best for: new stores · renovations · pilot projects · optimizing existing locations

  • Functional layout
  • Customer flow
  • Key category arrangement
  • Space optimization
Deliverable: Store Ready Layout
Typical scope: up to 250 m²
Timeline: 1–3 weeks
Choose
3D render of a flagship store commercial layout

Retail Concept

From €2,990
price depends on size and complexity

For a new store or a rebrand of an existing one, a complete identity for the space.

Best for: new brands · rebranding · premium stores · flagship locations

  • Layout
  • Interior identity (3D)
  • Materials
  • Lighting concept
  • Signage concept
Deliverable: Retail Concept Book
Typical scope: up to 600 m²
Timeline: 3–6 weeks
Choose
Same concept applied to a second location: Aroma City

Retail Rollout

Price on request

When you're scaling your network and want the same concept applied consistently to every new location.

Best for: retail chains · standardization · multiple locations

  • White box layout (ready to apply)
  • Adaptation instructions
  • Coordination
  • Implementation guide
Deliverable: Rollout Documentation
Typical scope: multiple locations
Timeline: by agreement

Price depends on the number of locations and how much each needs adapting. Tell us the scope for an estimate.

Choose
Technical standards guidebook: layout, equipment, details, modules

Retail Standards

Price on request

For chains and franchises with their own team, a system of rules that transfers without losing quality.

Best for: retail chains · franchises · companies opening multiple locations

  • Store layout standards
  • Equipment standards
  • Material standards
  • Rollout manual
  • Quality control
Deliverable: Retail Design Standards Manual
Typical scope: chains and franchises
Timeline: by agreement

Price depends on the number of formats, countries, and stores. Tell us the scope for an estimate.

Choose
Equipment design moodboard and technical drawing: materials, 3D shelving render, dimensions

Retail Equipment Design

Price on request

When standard equipment doesn't fit your space or brand, we design it to measure.

Best for: new brands without existing equipment · spaces where standard equipment doesn't fit · completing a Layout or Concept project

  • Equipment concept and technical drawing
  • Material and finish selection
  • Technical documentation for construction
  • Coordination with your chosen manufacturer
Deliverable: Equipment Design Package
Typical scope: key pieces (checkouts, counters, shelving, displays)
Timeline: 2–4 weeks

You source and build independently, through a manufacturer of your choice.

Choose

Additional Services

As needed, we provide complete technical documentation and coordination across all design disciplines through a network of vetted associates.

Concept Design (IDR)Building Permit Design (PGD)Construction Design (PZI)Tender DocumentationCoordination of All DisciplinesAuthor SupervisionProject Management

How It Works

Sample Process

From the first visit to a finished store, in three steps.

Step 01, Assessment: We visit, assess the situation, and talk through which of the 4 solutions fits your challenge.
01

Assessment

We visit, assess the situation, and talk through which of the 4 solutions fits your challenge.

Step 02, Concept: A new layout, commercial plan, and 3D: you see how the space looks and works before construction.
02

Concept

A new layout, commercial plan, and 3D: you see how the space looks and works before construction.

Step 03, Execution: Your contractor works from our documentation; we can also manage site supervision if you'd like. The store comes to life.
03

Execution

Your contractor works from our documentation; we can also manage site supervision if you'd like. The store comes to life.

FAQ

About Pricing & Working Together

How do you set your prices?

Retail Layout Strategy and Retail Concept have a fixed starting price. You see it right away. Retail Rollout and Retail Standards depend on scope (number of locations, formats, countries), so they're on request with an estimate after a short call.

Why aren't some prices public?+

Because scope can change the price by 10x. A public "from" figure would either undersell the work or cause confusion, so we'd rather tell you exactly what the price depends on and agree on it after a short call.

I already have my own AutoCAD person and contractor.+

Great, and they stay on. We provide the concept and the guidelines; they execute. You don't pay for design twice.

Why not just go with a turnkey equipment package?+

Because a supplier's layout works to sell their own equipment, not to grow your revenue. We're independent: we choose what's best for your store, not for someone's catalog.

Let's see which solution fits your store

Book a discovery call, and we'll get back to you with a proposal and an estimate.

Book a Discovery Call